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andrewgmikhael@gmail.com
Andrew Mikhael

Egyptian, Brooklyn-based Creative Director.
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Liquid I.V. / Fuel Your Play

Liquid I.V. tasked us to create more brand awareness while solidifying their position as the #1 powder hydration brand, a category separate from traditional sports drinks.

Press: AdWeek, Marketing Dive
360 / 2023

[concept, art direction]

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Andrew Mikhael, Brooklyn, NY.